Research Report: Big Deal? The Case for Commercial Investment in Women’s Sport
Published
This report, under the banner of The Commission on the Future of Women’s Sport, explored the case for commercial investment in women’s sport.
In reviewing investment in 2011, we asked ourselves the question, ‘Does women’s sport have a real commercial future?’ Independent, authoritative research answers resoundingly: Yes, it does.Baroness Grey-Thompson DBE
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0.5 %
of all sports sponsorship covers women's sport
Jan 2010-August 2011
Women in Sport
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70 %
of viewers for women's events are male sports fans
Women in Sport