Dani Cervantes

Dani joined Women in Sport in January 2025 as Insight Manager, supporting the charity to understand the needs and aspirations of women and girls in sport and physical activity, in all their diversity and across the life stages.

Dani brings six years of research experience from social and policy focused market research agencies, where she worked across a variety of topics, from modern slavery and knife-crime, to healthy eating and food waste. She also brings 12 years’ experience from her prior career, most of which was spent in digital marketing for charities, including Teach First.

Dani takes a keen interest in fitness, regularly attending weights, HIIT, barre and yoga classes. Her relationship with physical activity began with dancing, particularly ballet, where she developed an appreciation for the positive impact activities have on other areas of life – from developing discipline and resilience, to forming community.

As an adult, Dani has pushed herself out of her comfort zone to try team and racket sports (with mixed results!). Through doing so, she has realised what she’s been missing out on, and looks forward to contributing to Women in Sport’s vision that no-one is excluded from the joy, fulfilment and lifelong benefits of sport.