Our Research and Insights

Girls are hearing harmful stereotypes that make them feel like they don't belong in sport as early as five years old.

Our research to find out how we can support Muslim women and girls into exercise in a way that suits them.

Changing the Game for Girls: In Action set out to better understand the low levels of physical activity among young girls in the UK, and to uncover new ideas to help more girls get, and stay, active.

This report looks at the impact of elite sport stars on girls. The Football Association (FA) runs an established ambassador programme, enabling female football players to share their stories and inspire at a local level, with female players visiting schools and community groups for a number of years.

Women in Sport undertook a research project to support this need and investigate what influences girls aged 11 to 13 years to keep taking part in gymnastics.

This report highlights the practical, personal, social and cultural reasons why participation rates for women and girls are lower than men’s. The list of barriers also provides ideas for sports deliverers to implement to encourage behaviour change.