Our Research and Insights

Shining a light on the visibility of women’s sport coverage in the media.

This report looks at the impact of elite sport stars on girls. The Football Association (FA) runs an established ambassador programme, enabling female football players to share their stories and inspire at a local level, with female players visiting schools and community groups for a number of years.

Through interviews with sponsors, broadcasters and organisers of four major women’s sports we reveal the details behind some exciting developments made in the last few years.

This report, under the banner of The Commission on the Future of Women’s Sport, explored the case for commercial investment in women’s sport.

This report,  under the banner of the Commission on the Future of Women’s sport, explored the case for commercial investment in women’s sport.