Our Research and Insights

This report uses a behaviour change model to identify opportunities for sport to make better use of influence figures in order to get more women and girls participating.

Our innovative new insight around: women’s lives in modern Britain, what’s important to them and women’s perceptions of sport versus fitness.

43% of 120,000 parkrunners are female, yet they are more likely to be classified as ‘reluctant runners’ than men.

Women exercise significantly less than men in Northern Ireland; 45% of women have participated in sport in the previous 12 months, as opposed to 59% of men.

Women with a visual impairment were chosen as the focus of this exploratory research for two reasons. Firstly, sports participation is low among people with a visual impairment, even compared with other disability groups.

There are a number of cycling challenge rides across the country each year and we know that women who participate in these cycle more regularly each week.

A digital campaign was created to activate Sport England’s ‘This Girl Can’ campaign around running, to include content that would inspire, inform and engage women aged 14 to 40.

The Football Association and Women in Sport have come together to show you how 20 women have succeeded in the football industry and how you can too.

Released under our former name, Women’s Sport and Fitness Foundation, this research was conducted by Verve to identify factors that create the ideal sports club environment for women.

Conducted in partnership with Sports Coach UK, this fact sheet forms part of a series on female coaches and coaching women in sport.