Our Research and Insights

There are a number of cycling challenge rides across the country each year and we know that women who participate in these cycle more regularly each week.

A digital campaign was created to activate Sport England’s ‘This Girl Can’ campaign around running, to include content that would inspire, inform and engage women aged 14 to 40.

Through interviews with sponsors, broadcasters and organisers of four major women’s sports we reveal the details behind some exciting developments made in the last few years.

Female representation on the boards of National Governing Bodies (NGBs) and other sports organisations that are funded and supported by Sport England and UK Sport, is finally averaging 30%.

Our proposed Checklist for Change lays out the core elements to which sports organisations should aspire, to build upon successes so far, and promote the benefits of having more women on boards and at executive level.

We want women and girls to be equally able to experience the joy of playing in a team or achieving a personal best, the boost to physical and emotional well-being from staying active, and the associated benefits for their academic achievement, careers and family life.

The Government Equalities Office (GEO) commissioned Women in Sport, in partnership with the Youth Sport Trust, to undertake a new study to understand more about the influences on girls’ and boys’ PE, sport and physical activity participation at ages 7 and 8.

The Football Association and Women in Sport have come together to show you how 20 women have succeeded in the football industry and how you can too.

Released under our former name, Women’s Sport and Fitness Foundation, this research was conducted by Verve to identify factors that create the ideal sports club environment for women.

This report, under the banner of The Commission on the Future of Women’s Sport, explored the case for commercial investment in women’s sport.