When researching the lives of teenage girls Women in Sport uncovered the powerful relationship that exists between mums and daughters. Teenage girls view their mum or mum figure as someone that they want to be active with, without the fear of judgement. This led to the creation of Women in Sport’s #TimeTogether campaign.
We know that:
– 6 out of 10 teenage girls are not meeting the physical activity guidelines of 60 minutes activity per day.
– 1.3 million teenage girls opt out of sport when transitioning from primary to secondary school due to puberty, confidence and supportive environments.
– 48% of girls tell us their mum encourages and supports them to be active. Yet women in midlife are time poor.
In this episode we’ll explore some of the barriers that prevent girls from being active and explore how mums/mum figures can be part of the solution.
We’re joined by Kate Nicholson, Head of Insight and Innovation at Women in Sport, Kirsty McNab, CEO Scottish Sport’s Futures and her teenage daughter Ella.