Insight Pack: Marketing to Women
This resource brings together key insight across Women in Sport research on how to market sport and physical activity to women effectively.
This resource brings together key insight across Women in Sport research on how to market sport and physical activity to women effectively.
This week, the government published its response to the Independent Review of Women's Football.
We believe in ensuring that women and girls have equal opportunity to enjoy the benefits of sport through tackling sexism in sport at every level.
New research finds fewer than a third of girls (29%) dream of reaching the top of sport compared to half of boys (52%).
New Women in Sport survey finds stubborn inequalities still prevent many girls from getting involved.
New report from charity Women in Sport exposes the gendered ‘dream deficit’
We need a new ambitious national plan for sport, health and wellbeing and a new approach within government to deliver it.
The cost-of-living crisis is likely to worsen inequalities, with women in under-served communities bearing the brunt of its impacts.
Carney's review will examine issues affecting the game at elite and grassroots level