Big Sister project inspires 3000 teenage girls to get active
Our Big Sister project provided free gym memberships and support to encourage teenage girls to find and reclaim their love of exercise
Our Big Sister project provided free gym memberships and support to encourage teenage girls to find and reclaim their love of exercise
Women in Sport undertook a research project to support this need and investigate what influences girls aged 11 to 13 years to keep taking part in gymnastics.
This resource brings together key insight across Women in Sport research on how to market sport and physical activity to women effectively.
The 5% activity gender gap is now the biggest it’s been since reporting began.
Women in Sport is calling for the creation of an independent non-departmental body committed to tackling misconduct and abuse in sport.
This November, ACAI Outdoorwear is calling for women to embrace the outdoors.
This week, the Government published its updated sport strategy; the first update since 2015. The gender activity gap won’t close on the back of good intentions; we need targeted investment to help level the playing field for women and girls.
Say hello to our small but mighty team, creating change across the sector to encourage women and girls into sport.
2022 is shaping up to be an incredible year of sport. As the Winter Olympics draws to a close we can begin to reflect on its impact.
Lisa Parfitt, Managing Director of sports marketing agency Engine Sport, discusses the positive changes Engine has made to improve gender balance.