Two women practicing martial arts

Research Report: Big Deal? The Case for Commercial Investment in Women’s Sport


This report, under the banner of The Commission on the Future of Women’s Sport, explored the case for commercial investment in women’s sport.

In reviewing investment in 2011, we asked ourselves the question, ‘Does women’s sport have a real commercial future?’ Independent, authoritative research answers resoundingly: Yes, it does.
Baroness Grey-Thompson DBE
  • 0.5 %

    of all sports sponsorship covers women's sport

    Jan 2010-August 2011

    Women in Sport

  • 70 %

    of viewers for women's events are male sports fans

    Women in Sport

Download the report