Find out how teenage girls' activity and exercise levels were impacted by the Covid-19 lockdowns.
32% of women couldn’t prioritise doing exercise during lockdown as they had too much to do for others
But the research has also shown that lockdown has also resulted in a resetting of priorities and an increased motivation to exercise post-lockdown with 61% of women surveyed stating that they will put more effort into being fit and active after lockdown is over.
This gives sports organisations an opportunity to provide an accessible entry point to sport and exercise that draws upon the new appreciation for freedoms, nature, social connection and the importance of health as motivation. But more widely as a society, it should put pressure on how we enable women to prioritise themselves and find time to be active, through their everyday lives.