A digital campaign was created to activate Sport England’s ‘This Girl Can’ campaign around running, to include content that would inspire, inform and engage women aged 14 to 40 (aligned to the parent campaign).
Women in Sport worked in partnership with England Athletics on a research project to further understand the highly engaged online community and the impact the campaign was having on their running behaviour.
- What did we want to find out?
- Who did we talk to?
- England Athletics Thoughts