Female goal keeper

Research Report: Prime Time – Commercial Investment in Women’s Sport


This report, under the banner of the Commission on the Future of Women’s sport, explored the case for commercial investment in women’s sport.

If it's not something that viewers would pay to watch, then it's not something that broadcasters will pay to have.
Richard Simmonds, Joint Managing Director at Sunset + Vine
  • Only 3 % of reported UK sponsorship deals 2005-2009 were for women's sport

    Women in Sport

  • 50 % of people surveyed said that women's sport was 'On the way up'

    Women in Sport

Download the report