- Attitudes towards ageing.
- Women’s lifestyles and values.
- Barriers to being active.
- How to support women to be more active in later life.
Why are women continuing to miss out on the benefits that sport and physical activity brings as they get older?
This report uses qualitative research to better understand women’s relationship with sport and physical activity in later life.
The experiences of women aged between 55-75, their attitudes towards ageing, their motivations and interests, as well as perceived barriers are explored. This report includes practical recommendations for sports deliverers wanting to engage women of this age group more effectively in sport or physical activities.
As I get older and now the children have left home, I’m feeling the empty nest syndrome…so it’s important to have a network at the club – it’s all about having a circle of friendsDiane
Chief Medical Officer
Sport England, 2016