Young girls gathered in a circle after football training

Tanya Martin

Head of Insight and Innovation

Tanya, a white woman aged 35-45 with long blonde hair, smiling

Tanya Martin

Head of Insight and Innovation

Tanya is a leading academic in the field of girls and women and their interface with sport and exercise at each life stage.  A driven and insightful researcher, innovator and agent of change, she has considerable management and strategic experience in business, academia and charity sectors.  Tanya has an unwavering passion for our cause.

Tanya has experience of leading large scale qualitative and quantitative research and commissioned projects working with National Governing Bodies, leisure sector partners and corporates. She has led the charity’s ground breaking and influential work on reframing sport for teenage girls.  Able to quickly cut through to the key issues at play she leads our work to amass evidence, design and delivery interviews, focus groups, online ethnographies and surveys. She has well honed skills in synthesising and interpreting findings from multiple data sources to develop rich insights, translating into solutions through innovation.

Tanya joined Women in Sport part time in 2017 continues to lecture in Sports Psychology at the Open University.

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Our People

Say hello to our small but mighty team, creating change across the sector to encourage women and girls into sport.

England hockey captain Anita White leading out the England women's hockey team at the 1975 World Cup


Women in Sport was founded in 1984 and has spent the last four decades raising awareness and campaigning for change in women's sport.