Tanya Martin

Tanya Martin

Head of Insight and Innovation

Tanya is a leading academic in the field of girls and women and their interface with sport and exercise at each life stage.  A driven and insightful researcher, innovator and agent of change, she has considerable management and strategic experience in business, academia and charity sectors.  Tanya has an unwavering passion for our cause.

Tanya has experience of leading large scale qualitative and quantitative research and commissioned projects working with National Governing Bodies, leisure sector partners and corporates. She has led the charity’s ground breaking and influential work on reframing sport for teenage girls.  Able to quickly cut through to the key issues at play she leads our work to amass evidence, design and delivery interviews, focus groups, online ethnographies and surveys. She has well honed skills in synthesising and interpreting findings from multiple data sources to develop rich insights, translating into solutions through innovation.

Tanya joined Women in Sport part time in 2017 continues to lecture in Sports Psychology at the Open University.