Teenage girls football

Sky Sports News: The gendered dream deficit in sport

14th December 2023

Over the last three years, we have tracked how the increased visibility of elite women’s sport has inspired girls. The 2023 Women’s World Cup had a positive impact on girls who watched, with 9 in 10 saying it made them feel proud and happy.

But despite this, a very significant dream deficit persists between girls and boys. Girls who love sport and take part a lot now have heroes and can dream of reaching the top, but this group makes up just 19% of all girls.

Overall, less than a third of girls can dream of reaching the top compared to more than half of boys.

To mark the launch of the research, Sky Sports News interviewed Women in Sport CEO, Stephanie Hilborne OBE, about our findings.

They also spoke to England Lioness Chloe Kelly and Manchester United player Nikita Parris to understand what it means to them to be inspiring the next generation of girls…

Watch the full interview:

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