Our Research and Insights
Research Report: What sways women to play sport? – Motivations & Influencers
5 OCTOBER 2017
Published This report uses a behaviour change model to identify opportunities for sport to make better use of influence figures in order to get more women and girls…
Research Report: Understanding Women’s Lives – Engaging Women in Sport
4 OCTOBER 2017
Published Our innovative semi ethnographic qualitative approach to unlock new insight around: women’s lives in modern Britain and what’s important to them, women’s perceptions of sport…
Case Study: Why Are Women Reluctant to Run? – Experiences of parkrun
1 OCTOBER 2017
Published 43% of 120,000 parkrunners are female, yet they are more likely to be classified as ‘reluctant runners’ than men. Through a series of interviews and focus…
Case Study: Engage-HER – Challenging Sport Deliverers in Northern Ireland
30 MARCH 2017
Published Women exercise significantly less than men in Northern Ireland; 45% of women have participated in sport in the previous 12 months,…
Research Report: Small Changes, Big Difference for Visually Impaired Women
17 OCTOBER 2016
Published Women with a visual impairment were chosen as the focus of this exploratory research for two reasons. Firstly, sports participation is…
Research Report: Exploring the Transition from Recreational to Challenge Rides
23 MAY 2016
Published There are a number of cycling challenge rides across the country each year and we know that women who participate in…
Research Report: Measuring Impact: ‘This Girl Can Run’ for England Athletics
23 MAY 2016
Published A digital campaign was created to activate Sport England’s ‘This Girl Can’ campaign around running, to include content that would inspire,…
Research Report: From Barriers to Benefits – The economic case for female participation in sport
1 SEPTEMBER 2015
Published We want women and girls to be equally able to experience the joy of playing in a team or achieving a…
Research Report: Kick off Your Career – Turn your Passion for Football into a Job
9 MARCH 2013
Published The Football Association and Women in Sport have come together to show you how 20 women have succeeded in the football…