Women in Sport CEO, Stephanie Hilborne OBE said: “Big Sister has bust the myth that somehow teenage girls are innately averse to exercise. We have proved that given the right opportunities, teenage girls will use gyms and pools and get involved in sport. But far too often girls don’t get that chance.
“This is important. Teenage girls are in the midst of a mental health epidemic with anxiety running rife and we know that exercise can be an antidote.”
Big Sister Partners
We were joined by Places for People, its leisure provider Places Leisure and Hey Girls, a social enterprise dedicated to tackling period poverty, to enable girls to find out about the physical and emotional changes that happen during puberty whilst offering practical ways to get and stay active in supportive environments.
To combat period poverty more than 19,000 girls were supported with free disposable and reusable period products and educational resources from Hey Girls, after Women in Sport research found 7 in 10 girls avoid sport while on their period.
We’re so grateful for our ambassadors (‘Big Sisters’) who helped shape this campaign to be supportive and understanding of what teenage girls experience during puberty.