Our Research and Insights
Insight Pack: Marketing to Women
20 FEBRUARY 2020
Published This resource brings together key insight across Women in Sport research on how to market sport and physical activity to women…
Research Report: Where are all the Women? Shining a light on the visibility of women’s sport in the media
22 OCTOBER 2018
Published The media has a significant influence both as a vehicle to transform society’s views on women and gender equality as well…
Research Report: Say Yes to Success – the commercial benefits of partnership with professional women’s sports
11 MAY 2016
Published Through interviews with sponsors, broadcasters and organisers of four major women’s sports we reveal the details behind some exciting developments made…