Our Research and Insights

Reimagining Sport Coaching: Designing a System That Works for Women
21 JANUARY 2026
Published New research shows that sports coaching in the UK is a hostile environment for women. Coaches are the backbone of sport…

Let her dream: Tracking girls’ dream rates in sport
7 JANUARY 2026
Published Over the past five years, we have been tracking how increased visibility of elite women’s sport is shaping young girls’ dreams.…

Black Girls and Sport: A Breakup Story
21 MAY 2025
Published Black girls love sport. 60% dream of becoming elite athletes compared to 33% of White British girls. Sport is valued more highly…

‘Boys will be boys’: Creating a new generation of male allies for girls in sport
6 MARCH 2024
Published Our work with women and girls has uncovered that at every life stage they face negative attitudes and discriminatory behaviours from…

Supporting deaf girls to stay active in their teenage years and beyond: UK Deaf Sport and Women in Sport
12 JULY 2023
Published Deaf teenage girls are at increased risk of dropping out of sport and face additional barriers to participation than hearing girls.…

Big Sister: breaking down barriers to activity for teen girls
21 JUNE 2023
Published 1.3 million teenage girls who once considered themselves as ‘sporty’ fall out of love with sport and drop out after primary school.…

Sport, Stereotypes and Stolen Dreams: Why girls still feel they don’t belong in sport
6 MARCH 2023
Published Women in Sport knows that sport gives girls and women resilience, courage and self-belief. We also know that gender stereotypes hold…

Make Space for Us
14 JULY 2022
Published This research, commissioned by Yorkshire Sport Foundation, is an important first step to understanding how teenage girls feel about being active outdoors…

Reframing Sport for Teenage Girls: Tackling Teenage Disengagement
7 MARCH 2022
Published This report funded by Sport England summarises our most recent survey findings of over 4,000 adolescent girls and boys to understand…