Case Study: This BUCS Girl Can – Getting Female Students Active
Published There is a significant gender gap in the participation rates of Higher Education students. Only 48.6% of female students take part in physical activity once a week compared to 64.7% of their male counter parts. Women in Sport partnered up with British Universities and Colleges Sport (BUCS) to share insights into how to engage […]
Research Report: Gender Gap – Attitudes Towards Physical Activity in Teenagers
Published Girls aged 11-18 years old exercise less regularly and for less time than boys. Only 8% of girls meet the Chief Medical Officer’s recommendation that young people aged 5 -18 should do 60 minutes of physical activity every day. The figure for boys is double that at 16%. Understanding young people’s attitudes, motivations, barriers […]
Research Report: Beyond 30% – Female Leadership in Sport
Published The report provides quantitative and qualitative research into the numbers and experiences of women on the board and in senior leadership roles in National Governing Bodies (NGBs) of Sport in England and Wales. The Beyond 30% report incorporates a Checklist for Change comprising of five key areas organisations should address in order to improve the diversity of […]
Research Report: Good Sports – Engaging Female Volunteers
Published This research focuses on gender discrimination within sports volunteering and sets out best practice solutions to counter this disparity. Many people choose to volunteer in sport, and all sports clubs rely heavily on their volunteers to run. However, there is a large imbalance of female to male volunteers within the sports sector, with men being twice as likely to volunteer in […]
Research Report: Changing the Game for Girls – Getting Girls Active
Published Changing the Game for Girls: In Action set out to better understand the low levels of physical activity among young girls in the UK, and to uncover new ideas to help more girls get, and stay, active. Report Contents: Why changing the game for girls is so important. What previous learnings were fed into this new pilot? […]
Research Report: Silver Linings – Engaging Women in Sport in Later Life
Published Why are women continuing to miss out on the benefits that sport and physical activity brings as they get older? This report uses qualitative research to better understand women’s relationship with sport and physical activity in later life. The experiences of women aged between 55-75, their attitudes towards ageing, their motivations and interests, as well as perceived barriers are explored. This report includes practical recommendations for sports […]
Research Report: Sport for Success – how sport helps women achieve professionally
Published The health benefits of leading an active lifestyle are widely known and researched but – until now – there has been little research into the socio-economic benefits of taking part in sport and physical activity. This research reaffirms how playing sport can help to develop skills and qualities valuable for women’s personal progression. Sport for Success also highlights how the […]
Case Study: FA Player Appearances – The Influence of Elite Sport Stars
Published This report looks at the impact of elite sport stars on girls. The Football Association (FA) runs an established ambassador programme, enabling female football players to share their stories and inspire at a local level, with female players visiting schools and community groups for a number of years. This report assesses the impact of player appearances on growing female participation and raising the […]
Research Report: Keeping Women Active in Winter – Barriers to Participation
Published Participation in sport and physical activity declines in the colder, darker autumn and winter months. This report outlines the barriers to women taking part in sport in the winter and how to tackle autumn/winter drop-out rates. I was going to go out cycling if the weather was nice when I woke up. Which it wasn’t. I […]
Research Report: What sways women to play sport? – Motivations & Influencers
Published This report uses a behaviour change model to identify opportunities for sport to make better use of influence figures in order to get more women and girls participating. Report Contents: What do we mean by influencers? Behavioural science concepts. What do ‘Sway Factors’ mean? Case studies. In the summer we have to do a 1.5 km run and I hate […]