Our Research and Insights

Reimagining Sport Coaching: Designing a System That Works for Women
21 JANUARY 2026
Published New research shows that sports coaching in the UK is a hostile environment for women. Coaches are the backbone of sport…

Toolkit: Get out Get Active: Creating positive impact for women who face additional barriers in sport
31 JANUARY 2019
Published Our toolkit inspired by Get Out Get Active brings you resources, templates and key findings from the programme which is funded by Spirit of 2012. Get Out…

Case Study: Re-thinking Intention to Action: Women’s Experiences of Getting Active
2 JULY 2018
Published Women are less active than men, with 27% of women inactive and a further 15% fairly active but doing less than…

Research Report: Beyond 30% – Workplace Culture in Sport Report
20 JUNE 2018
Published Currently women are under-represented in senior leadership roles and on Boards in the sector. There is also evidence of discrimination and…

Research Report: Me, Not My Age or Impairment – Get Out Get Active Thanet
22 MAY 2018
Published Why are women with a health condition or disability missing out on the benefits that sport and physical activity brings as they get older?…

Case Study: This BUCS Girl Can – Getting Female Students Active
22 NOVEMBER 2017
Published There is a significant gender gap in the participation rates of Higher Education students. Only 48.6% of female students take part…

Research Report: Good Sports – Engaging Female Volunteers
11 OCTOBER 2017
Published This research focuses on gender discrimination within sports volunteering and sets out best practice solutions to counter this disparity. Many people choose to volunteer in sport, and…

Research Report: What sways women to play sport? – Motivations & Influencers
5 OCTOBER 2017
Published This report uses a behaviour change model to identify opportunities for sport to make better use of influence figures in order to get more women and girls…

Research Report: Understanding Women’s Lives – Engaging Women in Sport
4 OCTOBER 2017
Published Our innovative semi ethnographic qualitative approach to unlock new insight around: women’s lives in modern Britain and what’s important to them, women’s perceptions of sport…