Our Research and Insights

Case Study: Should I Stay or Should I Go? British Gymnastics
20 JUNE 2017
Published Women in Sport undertook a research project to support this need and investigate what influences girls aged 11 to 13 years…

Research Report: Measuring Impact: ‘This Girl Can Run’ for England Athletics
23 MAY 2016
Published A digital campaign was created to activate Sport England’s ‘This Girl Can’ campaign around running, to include content that would inspire,…

Research Report: The Tipping Point – Confidence and Attitudes in 7 and 8 year old girls
26 MARCH 2015
Published The Government Equalities Office (GEO) commissioned Women in Sport, in partnership with the Youth Sport Trust, to undertake a new study to…

Research Report: Kick off Your Career – Turn your Passion for Football into a Job
9 MARCH 2013
Published The Football Association and Women in Sport have come together to show you how 20 women have succeeded in the football…

Research report: Barriers to Sports Participation for Women and Girls
1 FEBRUARY 2009
Published This report highlights the practical, personal, social and cultural reasons why participation rates for women and girls are lower than men’s.…