Our Research and Insights

Tackling the Opportunity Gap in Sport for Girls
2 APRIL 2026
Published When a girl finds her team, everything changes. With the right team around them, girls gain more than a sporting opportunity:…

Reimagining Sport Coaching: Designing a System That Works for Women
21 JANUARY 2026
Published New research shows that sports coaching in the UK is a hostile environment for women. Coaches are the backbone of sport…

Let her dream: Tracking girls’ dream rates in sport
7 JANUARY 2026
Published Over the past five years, we have been tracking how increased visibility of elite women’s sport is shaping young girls’ dreams.…

Black Girls and Sport: A Breakup Story
21 MAY 2025
Published Black girls love sport. 60% dream of becoming elite athletes compared to 33% of White British girls. Sport is valued more highly…

Breaking Barriers: Supporting disabled teenage girls to be active
15 MAY 2024
Published Disabled teenage girls’ enjoyment of and positive attitudes towards sport continue to be lower than their non-disabled counterparts, but, in contrast,…

‘Boys will be boys’: Creating a new generation of male allies for girls in sport
6 MARCH 2024
Published Our work with women and girls has uncovered that at every life stage they face negative attitudes and discriminatory behaviours from…

Supporting deaf girls to stay active in their teenage years and beyond: UK Deaf Sport and Women in Sport
12 JULY 2023
Published Deaf teenage girls are at increased risk of dropping out of sport and face additional barriers to participation than hearing girls.…

Big Sister: breaking down barriers to activity for teen girls
21 JUNE 2023
Published 1.3 million teenage girls who once considered themselves as ‘sporty’ fall out of love with sport and drop out after primary school.…

Sport, Stereotypes and Stolen Dreams: Why girls still feel they don’t belong in sport
6 MARCH 2023
Published Women in Sport knows that sport gives girls and women resilience, courage and self-belief. We also know that gender stereotypes hold…