Our Research and Insights

Case Study: Re-thinking Intention to Action: Women’s Experiences of Getting Active
2 JULY 2018
Published Women are less active than men, with 27% of women inactive and a further 15% fairly active but doing less than…

Case Study: This BUCS Girl Can – Getting Female Students Active
22 NOVEMBER 2017
Published There is a significant gender gap in the participation rates of Higher Education students. Only 48.6% of female students take part…

Case Study: FA Player Appearances – The Influence of Elite Sport Stars
7 OCTOBER 2017
Published This report looks at the impact of elite sport stars on girls. The Football Association (FA) runs an established ambassador programme, enabling female football players…

Case Study: Why Are Women Reluctant to Run? – Experiences of parkrun
1 OCTOBER 2017
Published 43% of 120,000 parkrunners are female, yet they are more likely to be classified as ‘reluctant runners’ than men. Through a series of interviews and focus…

Case Study: Should I Stay or Should I Go? British Gymnastics
20 JUNE 2017
Published Women in Sport undertook a research project to support this need and investigate what influences girls aged 11 to 13 years…

Case Study: Engage-HER – Challenging Sport Deliverers in Northern Ireland
30 MARCH 2017
Published Women exercise significantly less than men in Northern Ireland; 45% of women have participated in sport in the previous 12 months,…