This report, under the banner of The Commission on the Future of Women’s Sport, explored the case for commercial investment in women’s sport.
In reviewing investment in 2011, we asked ourselves the question, ‘Does women’s sport have a real commercial future?’ Independent, authoritative research answers resoundingly: Yes, it does.
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Women in Sport’s research is open to everyone.
It has been used by major brands, broadcasters, policymakers and educators to drive progress – but producing it isn’t free.
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0.5 %
of all sports sponsorship covers women’s sport
Jan 2010-August 2011
Women in Sport
70 %
of viewers for women’s events are male sports fans
Women in Sport