This report, under the banner of the Commission on the Future of Women’s sport, explored the case for commercial investment in women’s sport.
If it's not something that viewers would pay to watch, then it's not something that broadcasters will pay to have.
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Only 3 %
of UK sponsorship deals 2005-2009 were for women’s sport
Women in Sport
50 %
of people surveyed said that women’s sport was ‘On the way up’
Women in Sport