Our Research and Insights
Research Report: Where are all the Women? Shining a light on the visibility of women’s sport in the media
22 OCTOBER 2018
Published The media has a significant influence both as a vehicle to transform society’s views on women and gender equality as well…
Case Study: FA Player Appearances – The Influence of Elite Sport Stars
7 OCTOBER 2017
Published This report looks at the impact of elite sport stars on girls. The Football Association (FA) runs an established ambassador programme, enabling female football players…
Research Report: Say Yes to Success – the commercial benefits of partnership with professional women’s sports
11 MAY 2016
Published Through interviews with sponsors, broadcasters and organisers of four major women’s sports we reveal the details behind some exciting developments made…
Research Report: Big Deal? The Case for Commercial Investment in Women’s Sport
11 OCTOBER 2011
Published This report, under the banner of The Commission on the Future of Women’s Sport, explored the case for commercial investment in…
Research Report: Prime Time – Commercial Investment in Women’s Sport
1 JULY 2010
Published This report, under the banner of the Commission on the Future of Women’s sport, explored the case for commercial investment in…