Tackling the Opportunity Gap in Sport for Girls

Published When a girl finds her team, everything changes. With the right team around them, girls gain more than a sporting opportunity: they gain life-skills, self-belief and belonging. But currently 24% fewer girls than boys in England are playing team sport. That’s 930,000 girls missing out on the joy and belonging sport can bring. Our […]

Reimagining Sport Coaching: Designing a System That Works for Women

Published New research shows that sports coaching in the UK is a hostile environment for women. Coaches are the backbone of sport in the UK, from grassroots to high performance. They give their time, energy and expertise to support others to be active, to find joy and belonging in sport, achieve their potential and win […]

Let her dream: Tracking girls’ dream rates in sport

Published Over the past five years, we have been tracking how increased visibility of elite women’s sport is shaping young girls’ dreams. Iconic moments such as the Lionesses’ first Euros win, Emma Raducanu’s 2021 US Open triumph, and Keely Hodgkinson’s Olympic gold in 2024, have inspired girls everywhere. In 2026, a worrying trend has emerged. […]

Black Girls and Sport: A Breakup Story

Published Black girls love sport. 60% dream of becoming elite athletes compared to 33% of White British girls. Sport is valued more highly by Black girls than any other group, for the joy and freedom if offers. But sport is currently failing Black girls. They are the least active group of girls in England and 1 in […]

Breaking Barriers: Supporting disabled teenage girls to be active

Published Disabled teenage girls’ enjoyment of and positive attitudes towards sport continue to be lower than their non-disabled counterparts, but, in contrast, we know that 67% of those that responded to our survey want to be more active. This research highlights that inactivity is contributing to disabled teenage girls experiencing worrying mental health issues, including […]

‘Boys will be boys’: Creating a new generation of male allies for girls in sport

Published Our work with women and girls has uncovered that at every life stage they face negative attitudes and discriminatory behaviours from some boys and men, whether conscious or unconscious. From the playground to the pitch, from the workforce to the boardroom, women and girls are being excluded and it’s time for change. If we […]

Coaches Resource: Creating Mini Allies

Tennis coach teaching young girls and boys

Published Gender stereotypes are embedded in us all. They lead to biases and inequalities with wide-reaching consequences for children. In sport we know that gender stereotypes can limit girls’ sporting experience, undermine their sports skills, and with this their self-belief and joy. But community sport can be a home from home for girls as well […]

Parents Resource: Creating Mini Allies

A south asian daughter and dad having a piggy back

Published Gender stereotypes are embedded in us all. They lead to biases and inequalities with wide-reaching consequences for children. In sport we know that gender stereotypes can limit girls’ sporting experience, undermine their sports skills, and with this their self-belief and joy. Families are the first and most important influence in a child’s life. What […]

Teachers Resource: Creating Mini Allies

Published Gender stereotypes are embedded in us all. They lead to biases and inequalities with wide-reaching consequences for children. In sport we know that gender stereotypes can limit girls’ sporting experience, undermine their sports skills, and with this their self-belief and joy. School might be the first and only place girls are able to take […]