Big Sister: breaking down barriers to activity for teen girls
Published 1.3 million teenage girls who once considered themselves as ‘sporty’ fall out of love with sport and drop out after primary school. This isn’t inevitable. It is a myth that teenage girls are naturally averse to exercise. With the right support and opportunities, teenage girls are motivated to be active and can keep their love […]
Sport, Stereotypes and Stolen Dreams: Why girls still feel they don’t belong in sport
Published Women in Sport knows that sport gives girls and women resilience, courage and self-belief. We also know that gender stereotypes hold girls and women back from sport, and in life. In this study we explored where gender stereotyping begins so we can challenge and inspire to create lasting change for women and girls in […]
Make Space for Us
Published This research, commissioned by Yorkshire Sport Foundation, is an important first step to understanding how teenage girls feel about being active outdoors in their local parks and green spaces. Girls use parks less and face many barriers to exercising. This comes from a lack of understanding of their needs in park design and the way […]
Reframing Sport for Teenage Girls: Tackling Teenage Disengagement
Published This report funded by Sport England summarises our most recent survey findings of over 4,000 adolescent girls and boys to understand the similarities and differences in their attitudes towards sport and physical activity. Importantly we were able to understand how the various barriers play out for sporty and non-sporty girls, identifying the barriers that […]
Inspiring Women to be Active During Midlife and Menopause
Published Funded by players of People’s Postcode Lottery, this report builds on findings from our 2018 research, Menopause, Me and Physical Activity, that show that women overwhelmingly want to be more active during this life stage. It provides an important opportunity for a reset and to reframe sport and exercise as enjoyable as well as essential […]
The Impact of the Covid-19 Pandemic on Teenage Girls’ Lives and Physical Activity
Published Funded by Comic Relief & Sweaty Betty Foundation, this research looked to understand how the Covid-19 pandemic has affected the lives of teenage girls and their relationship with sport and physical activity. We conducted in-depth ethnographic research over a 2-month period with a group of girls aged 13-16 who were both active and less active […]
Lockdown Research – Implications for Women’s Participation
Published Funded by Comic Relief, this research looked to understand the impact of lockdown on women across different life stages, from young women without children to those in later life (age 70+). Women in Sport followed a group of women for a month to look in-depth at how their lives were affected, as well as running […]
Insight Pack: Marketing to Women
Published This resource brings together key insight across Women in Sport research on how to market sport and physical activity to women effectively. Bringing together research on how to identify your target audience, where your audience is on the behaviour change journey, understanding their values and motivations, and developing the right content to reach your […]
Insight Pack: Muslim Women and Girls
Published In partnership with Sporting Equals, this insight pack collates research across the sector to provide information on the lives of Muslim women and girls. Through findings and case studies, this resource aims to provide context on the different cultures and backgrounds that Muslim women and girls have, as well provide advice on how sport and […]
Insight Pack: From Menopause into Later Life
Published This Insight Pack gives an overview of menopause research across the sector as well as Women in Sport insight, in order to provide in-depth knowledge on the relationship between women and physical activity as they transition through menopause into later life. Content Context surrounding this phase of life Key statistics about physical activity and […]