Our Research and Insights

Tackling the Opportunity Gap in Sport for Girls
2 APRIL 2026
Published When a girl finds her team, everything changes. With the right team around them, girls gain more than a sporting opportunity:…

Reimagining Sport Coaching: Designing a System That Works for Women
21 JANUARY 2026
Published New research shows that sports coaching in the UK is a hostile environment for women. Coaches are the backbone of sport…

Let her dream: Tracking girls’ dream rates in sport
7 JANUARY 2026
Published Over the past five years, we have been tracking how increased visibility of elite women’s sport is shaping young girls’ dreams.…

Black Girls and Sport: A Breakup Story
21 MAY 2025
Published Black girls love sport. 60% dream of becoming elite athletes compared to 33% of White British girls. Sport is valued more highly…

Breaking Barriers: Supporting disabled teenage girls to be active
15 MAY 2024
Published Disabled teenage girls’ enjoyment of and positive attitudes towards sport continue to be lower than their non-disabled counterparts, but, in contrast,…

‘Boys will be boys’: Creating a new generation of male allies for girls in sport
6 MARCH 2024
Published Our work with women and girls has uncovered that at every life stage they face negative attitudes and discriminatory behaviours from…

Coaches Resource: Creating Mini Allies
6 MARCH 2024
Published Gender stereotypes are embedded in us all. They lead to biases and inequalities with wide-reaching consequences for children. In sport we…

Parents Resource: Creating Mini Allies
6 MARCH 2024
Published Gender stereotypes are embedded in us all. They lead to biases and inequalities with wide-reaching consequences for children. In sport we…

Teachers Resource: Creating Mini Allies
6 MARCH 2024
Published Gender stereotypes are embedded in us all. They lead to biases and inequalities with wide-reaching consequences for children. In sport we…