Our Research and Insights

Supporting deaf girls to stay active in their teenage years and beyond: UK Deaf Sport and Women in Sport
12 JULY 2023
Published Deaf teenage girls are at increased risk of dropping out of sport and face additional barriers to participation than hearing girls.…

Big Sister: breaking down barriers to activity for teen girls
21 JUNE 2023
Published 1.3 million teenage girls who once considered themselves as ‘sporty’ fall out of love with sport and drop out after primary school.…

Sport, Stereotypes and Stolen Dreams: Why girls still feel they don’t belong in sport
6 MARCH 2023
Published Women in Sport knows that sport gives girls and women resilience, courage and self-belief. We also know that gender stereotypes hold…

Make Space for Us
14 JULY 2022
Published This research, commissioned by Yorkshire Sport Foundation, is an important first step to understanding how teenage girls feel about being active outdoors…

Reframing Sport for Teenage Girls: Tackling Teenage Disengagement
7 MARCH 2022
Published This report funded by Sport England summarises our most recent survey findings of over 4,000 adolescent girls and boys to understand…

Inspiring Women to be Active During Midlife and Menopause
18 MAY 2021
Published Funded by players of People’s Postcode Lottery, this report builds on findings from our 2018 research, Menopause, Me and Physical Activity, that…

The Impact of the Covid-19 Pandemic on Teenage Girls’ Lives and Physical Activity
25 MARCH 2021
Published Funded by Comic Relief & Sweaty Betty Foundation, this research looked to understand how the Covid-19 pandemic has affected the lives of…

Lockdown Research – Implications for Women’s Participation
16 JULY 2020
Published Funded by Comic Relief, this research looked to understand the impact of lockdown on women across different life stages, from young women…

Insight Pack: Marketing to Women
20 FEBRUARY 2020
Published This resource brings together key insight across Women in Sport research on how to market sport and physical activity to women…