Our Research and Insights
Insight Pack: Marketing to Women
20 FEBRUARY 2020
Published This resource brings together key insight across Women in Sport research on how to market sport and physical activity to women…
Insight Pack: Muslim Women and Girls
20 DECEMBER 2019
Published In partnership with Sporting Equals, this insight pack collates research across the sector to provide information on the lives of Muslim women…
Insight Pack: From Menopause into Later Life
17 OCTOBER 2019
Published This Insight Pack gives an overview of menopause research across the sector as well as Women in Sport insight, in order…
Toolkit: Project 51- Challenging gender stereotypes through community sports
27 JUNE 2019
Published This is our toolkit inspired by Project 51, a partnership project with Sported funded by Comic Relief. Project 51 aims to help girls in…
Toolkit: Reframing Sport for Teenage Girls
30 APRIL 2019
Published Last updated: May 2026 Our toolkit inspired by Reframing Sport for Teenage Girls brings you resources and key findings from the research which is funded by Sport England. …
Research Report: Reframing Sport for Teenage Girls: Building Strong Foundations for their Futures
30 APRIL 2019
Published Too many women and girls are needlessly missing out on the lifelong benefits and rewards of sport and physical activity and…
Toolkit: Get out Get Active: Creating positive impact for women who face additional barriers in sport
31 JANUARY 2019
Published Our toolkit inspired by Get Out Get Active brings you resources, templates and key findings from the programme which is funded by Spirit of 2012. Get Out…
Research Report: Where are all the Women? Shining a light on the visibility of women’s sport in the media
22 OCTOBER 2018
Published The media has a significant influence both as a vehicle to transform society’s views on women and gender equality as well…
Research Report: Puberty & Sport: An Invisible Stage
29 AUGUST 2018
Published Girls are less active than boys and by age 13 – 15, only 8% of girls meet the Chief Medical Officer’s…