Our Research and Insights

Show filters

Research Report: Sport for Success – how sport helps women achieve professionally

8 OCTOBER 2017

Published The health benefits of leading an active lifestyle are widely known and researched but – until now – there has been little research…

Case Study: FA Player Appearances – The Influence of Elite Sport Stars

7 OCTOBER 2017

Published This report looks at the impact of elite sport stars on girls. The Football Association (FA) runs an established ambassador programme, enabling female football players…

Research Report: Keeping Women Active in Winter – Barriers to Participation

6 OCTOBER 2017

Published Participation in sport and physical activity declines in the colder, darker autumn and winter months. This report outlines the barriers to women taking…

Research Report: What sways women to play sport? – Motivations & Influencers

5 OCTOBER 2017

Published This report uses a behaviour change model to identify opportunities for sport to make better use of influence figures in order to get more women and girls…

Research Report: Understanding Women’s Lives – Engaging Women in Sport

4 OCTOBER 2017

Published Our innovative semi ethnographic qualitative approach to unlock new insight around: women’s lives in modern Britain and what’s important to them, women’s perceptions of sport…

Case Study: Why Are Women Reluctant to Run? – Experiences of parkrun

1 OCTOBER 2017

Published 43% of 120,000 parkrunners are female, yet they are more likely to be classified as ‘reluctant runners’ than men. Through a series of interviews and focus…