Our Research and Insights

This research focuses on gender discrimination within sports volunteering and sets out best practice solutions to counter this disparity.

Changing the Game for Girls: In Action set out to better understand the low levels of physical activity among young girls in the UK, and to uncover new ideas to help more girls get, and stay, active.

Why are women continuing to miss out on the benefits that sport and physical activity brings as they get older?

The health benefits of leading an active lifestyle are widely known and researched but – until now – there has been little research into the socio-economic benefits of taking part in sport and physical activity.

This report looks at the impact of elite sport stars on girls. The Football Association (FA) runs an established ambassador programme, enabling female football players to share their stories and inspire at a local level, with female players visiting schools and community groups for a number of years.

Participation in sport and physical activity declines in the colder, darker autumn and winter months. This report outlines the barriers to women taking part in sport in the winter and how to tackle autumn/winter drop-out rates.

This report uses a behaviour change model to identify opportunities for sport to make better use of influence figures in order to get more women and girls participating.

Our innovative new insight around: women’s lives in modern Britain, what’s important to them and women’s perceptions of sport versus fitness.

43% of 120,000 parkrunners are female, yet they are more likely to be classified as ‘reluctant runners’ than men.

Women in Sport undertook a research project to support this need and investigate what influences girls aged 11 to 13 years to keep taking part in gymnastics.