Our Research and Insights

Research Report: The Ideal Sports Club for Women
1 DECEMBER 2011
Published Released under our former name, Women’s Sport and Fitness Foundation, this research was conducted by Verve to identify factors that create…

Research Report: Big Deal? The Case for Commercial Investment in Women’s Sport
11 OCTOBER 2011
Published This report, under the banner of The Commission on the Future of Women’s Sport, explored the case for commercial investment in…

Research Report: Female Psychology and Considerations for Coaching
1 JULY 2010
Published Conducted in partnerships with Sports Coach UK, this fact sheet forms part of a series on female coaches and coaching women…

Research Report: Prime Time – Commercial Investment in Women’s Sport
1 JULY 2010
Published This report, under the banner of the Commission on the Future of Women’s sport, explored the case for commercial investment in…

Research Report: Coaching Myth Buster
1 JUNE 2010
Published Conducted in partnership with Sports Coach UK, this fact sheet forms part of a series on female coaches and coaching women…

Research Report: Coaching Female High Performance Athletes
1 JUNE 2010
Published Conducted in partnership with Sports Coach UK, this fact sheet forms part of a series on female coaches and coaching women…

Research Report: Female Physiology and Considerations for Coaching
1 APRIL 2010
Published Conducted in partnership with Sports Coach UK, this fact sheet forms part of a series on female coaches and coaching women…

Research report: Barriers to Sports Participation for Women and Girls
1 FEBRUARY 2009
Published This report highlights the practical, personal, social and cultural reasons why participation rates for women and girls are lower than men’s.…